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 Beads Beyond The Iron Curtain 3 Generations of Trade
A very interesting story about the people behind York Novelty and the Czech bead business
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 Consigning Your Artwork
The ins and outs of consigning your work at retail stores
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 Truth In Advertising
Things to consider when you are advertising your merchandise
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 Seven Tips for Profitable Jewelry Home Parties
Seven great tips for making money at your next jewelry home party.
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 Ten Tips for Jewelry Website Success
Ten great tips to help you make your website a successful venture
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 Tips for Scanning Beads and Jewelry
Tips on using your scanner for jewelry pictures
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 Improve Your Jewelry Sales with Market Research
With a few, simple marketing research tips, you can increase your jewelry sales without a lot of work.
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Tips for Selling Your Jewelry Through Art Galleries
What to sell through art galleries. Here are helpful tips on how to accomplish that task.
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 Beading for Fun and Profit Bracelet Making Birthday Parties
A new source of jewelry making revenue, the bracelet making birthday party. Get all the important information.
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 Is it Art? Is it Craft?
An age old crafter/artist question. Charles has some great new twists on the question.
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 Selling Your Jewelry to the Tourist Market
How to best capitalize on the tourist industry in your area.
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 Multi-Crafter Malls
Everything you need to know about multi-crafter stores
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 Success Tips for Teenage Jewelry Artists
An interesting and informative article to help guide your teenager in starting a jewelry Business
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 Your Jewelry Business and the Baby Boomers
“Baby boomers,” have been a major market force throughout their lifetimes. This influential demographic group of 76,000,000 consumers has provided huge opportunities for businesses that can successfully meet their needs and tastes.
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 The Creative Magpie
Magpies are those rare birds who love to fly away home with bits of foil, string, even glitter and people's jewelry to stash away into their nests.
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 Selling Beads and Jewelry Supplies via Online Auctions
Have you been considering auctioning off some of your unused jewelry supplies or beads on eBay? Jewelry supply auctions can be an excellent side-business if you have the time to list, monitor, and ship auction lots.
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 Should You Offer a Layaway Plan?
A layaway plan can make it easier for customers to buy your jewelry. The downside is that it involves detailed record keeping and extra time on your part. But depending on your particular jewelry business and customers, it can be a good option for you to consider
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 Jewelry Market Niche - The Motorcycle Crowd
Motorcycle rallies can be a very lucrative place to sell your handcrafted jewelry. Bikers - both men and women - are among the best and biggest-spending jewelry customers you'll find! Last year I made a jewelry market research trip to Myrtle Beach Bike Week.
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 Great Photos for Your Jewelry Website's "About Us" Page
Whenever I visit an artist's website, I head straight to the "About Us" page first, so I can meet the artisan before viewing his or her work. But if there's no photo of the artist on this page, I'm disappointed. I really want to see - and feel like I've met - the person whose hands and heart created these unique items.
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 Shiny Bright Objects
By Jean Campbell
When I ended my 8-year long stint as editor of Beadwork magazine, I thought it might be nice to give the beads a little break. Maybe take up golf? Or pinochle? Eat a few bonbons?
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 Keeping Track of Jewelry that You’ve Consigned to Shops
by Rena Klingenberg
Keeping good records of your jewelry consignment inventory is essential for protecting your investment in the pieces you've consigned to shops or galleries.
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 So you want to be in business: A survival guide for the first year Part 1
by Joni Levinson
A friend started a small business last year. Recently, she told me how she’d broken last year’s sales records. I was about ready to congratulate her success
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 Learn Effective Jewelry Sales Techniques from the Pros
by Rena Klingenberg
A major factor in selling your handcrafted jewelry is understanding effective selling techniques and how to use them. Some people have a natural knack for selling things, putting customers at ease, and gentle persuasion
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 So you want to be in business: Three Times the Charm Part 2
by Joni Levinson
One of the harder things for a new artist is determining how much to charge for her creative work. There are several formulas for calculating percentages, return on investment, and profitability per item.
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 Consigning Your Jewelry – What’s a Fair Percentage for You?
by Rena Klingenberg
When you sell your jewelry on consignment, the shop or gallery keeps a percentage of the money from the sale as its commission for displaying and selling your work and sends the balance of the money to you.
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 How Do You Handle Criticism?
by Joni Levinson
Criticism comes in two forms. Some people who offer criticism do so only when asked and seek to point out the good along with the things they think might be improved
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 .Building Multiple Streams of Jewelry Business Income
By Rena Klingenberg
For stable, long-term income from your jewelry business, your best bet is to develop "multiple streams of income" from a variety of jewelry-related activities. Multiple streams of income provide you with financial security.
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 The Old Fashioned Way of Doing Business
by Joni Levinson
“Remember the good old days?” is a comment I hear too often these days. People seem to be missing a time when the customer was always right and store owners typically knew their patrons.
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 The Perfect Tagline for Your Jewelry Business
By Rena Klingenberg
Does your jewelry business have a tagline - a clear, specific slogan that expresses to your customers the value of doing business with you? A good tagline helps potential customers understand what your business is about,
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 How Attitude Impacts Your Business
by Joni Levinson
During the early ’80s, I presented marketing workshops throughout the Northeastern part of the United States. The other day I came across one of my old scripts which included the story you are about to read.
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 Use Customer Questions to Build Your Jewelry Business
By Rena Klingenberg
When you sell jewelry at shows, you're asked a lot of questions by customers and passersby. Why not use these repeat questions as an opportunity to build and define your business by serving the customer better?
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 10 Ways To Be Rich
by Joni Levinson
Most creative business people want to see themselves rewarded financially for their business efforts. We envision our future as building an industry or simply opening a store front with our name in lights.
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 The Power of Intention: Manifesting Your Ideal Jewelry Business
By Rena Klingenberg
Are you familiar with the principle of manifestation? It's one way of bringing about the changes you desire in your life. I can tell you from my own experience that manifestation works beautifully on all matters.
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 What is Your Entrepreneurial Personality?
by Joni Levinson
Do you know what your personality type is? Do you prefer giving advice to your customers ? Or, do you build your business by being the artist; creating unique pieces of work?
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 Increase Your Sales with a Frequent Jewelry Buyer Program
By Rena Klingenberg
Getting your current customers to keep coming back is one of the best things you can do for your jewelry business. Marketing studies show that increasing customer retention by just 5% can boost your average customer net value
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 Beading as a Business is it Possible?
by John Winningham
One of the greatest thrills is the incredible feeling of satisfaction when a person pays real money for something that you personally designed and created
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 Beading as a Business, Tips to Choosing a Craft Show
by John Winningham
Selling at a craft show is a great way to get your items seen and make some extra cash. The Internet is a great tool for finding shows across the country. There are several sites available that have craft show listing. Y
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 Beading as a Business, Planning for a Craft Jewelry Show
by John Winningham
OK. You’ve done your research and found the show that is perfect for you and your merchandise. Now what do you do?
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 Packing Up and Getting to Your Show
by John Winningham
Ok… Now you’ve done all of your research and found the perfect craft show. You have done all of that dreaded paperwork, read through all of the show guidelines and submitted your application.
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 What Went Wrong at This Craft Show?
by Rena Klingenberg
You put together a great inventory of fantastic jewelry that's priced well and displayed attractively. People wander past your booth and some say, "oh, that's pretty" . . . but nobody's buying.
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 Signage and Promotion
by John Winningham
Your signs and merchandise are the only reflection of you that a prospective customer will see. This is an incredibly important part of positioning yourself as a reputable seller and should not be taken lightly.
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 Solving Jewelry Business Problems Creatively
by Rena Klingenberg
In any business, problems of all sizes pop up pretty regularly. In your jewelry business, you might be faced with issues. Jewelry business problems can be big or small. What matters is how you approach them.
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 Creating Your Own Jewelry Business Vs. Copying Someone Else's
by Rena Klingenberg
In a recent conversation with an extremely successful jewelry artist friend, she told me that newbie jewelry artists often contact her for jewelry business information. They want to know everything - her wholesale sources...
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 Fantastic New Ways to Use Your Jewelry Photos Online
by Rena Klingenberg
Here's an easy and very cool way to put a nifty slideshow, album, or gallery of your jewelry on your website, blog, forum signatures, MySpace page, eBay auctions, customer emails, etc.
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 Selling at Home Shows
by John Winningham
So, selling at craft shows isn’t quite what you are looking for. Or maybe you need a way to show your jewelry between craft shows. Either way, home jewelry parties may be just what you are looking for.
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 Ethical Jewelry and Your Jewelry Business
by Rena Klingenberg
Thanks to media coverage and the recent "Blood Diamond" film, people are increasingly aware of social and conflict issues involved in the gems, metals, and jewelry industries - and questioning where their jewelry comes from.
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 Selling Your Jewelry to Local Shops
By John Winningham
Ever wonder how to get your jewelry into shops, galleries and boutiques? Here are some tips Where?!? Look around where you live. Are there little boutiques, galleries or stores where you feel your product would fit in?
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 Teaching a Jewelry Workshop to Students at Different Skill Levels
by Rena Klingenberg
It can be tricky and exhausting to teach a class that has both beginners and more advanced students! The beginners always need more one-on-one help with the basic stuff, while the advanced students quickly finish each step.
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 Can You Specialize in Just Earrings?
by Rena Klingenberg
Earrings are many people's favorite type of jewelry. There's something magical about the way earrings frame your face, raise your spirits, and add panache to anything you wear.
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 A No-Cost Way to Market Your Jewelry to Tourists
by Rena Klingenberg
One of the stops on our family vacation last summer was a tour of Boyd’s Glass Factory in Cambridge, Ohio. It's a small business that manufactures glass figurines, and then ships them all over the world.
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